Report from London

Fashion Fringe launches new hunt for design talent

Fashion Fringe at Covent Garden 2009 officially launches tonight with a star studded party in London.

This year not only will chairwoman Donatella Versace (pictured) be searching for the next big thing in fashion, she'll also be teaming up with Tamara Mellon to find London's hottest new accessories designers too.

Mellon, who will search for one talented and lucky accessories designer, who will win a 6-month apprenticeship at Jimmy Choo, will chair the new initiative, Fashion Fringe at Covent Garden 2009.

Versace will also be joined by new judges this year including, Natalie Massenet, founder of Net-a-Porter.com; Joshua Schulman, CEO of Jimmy Choo; Anne Pitcher, Head of Buying at Selfridges; and Roy Peach, Dean of MA Fashion at London College of Fashion.

Past winners of this prestigious prize include Erdem and Basso & Brooke, For your chance to join them, have your own show at London Fashion Week in September enter Fashion Fringe now at fashionfringe.com now. (Entries must be received before the May 1st deadline)

Report from London

Jeremy Scott and Adidas

Adidas and one of the world’s most unique and creative street wear and fashion designers - Jeremy Scott - have collaborated together for an exclusive collection, available at Selfridges.

The Originals by Originals collection is a most diverse, authentic and expressive collaboration. The line is based on Original products interpreted by Jeremy Scott for a modern and edgy look.
Jeremy Scott mixes up classic sports silhouettes and fabrics, where high-end fashion details are key. The line offers sportswear with leopard prints such as the Boxing shoe in footwear alongside nightlife looks such as the Tuxedo Jacket in sporty cotton.

The capsule collection of apparel and footwear is exclusively available at Selfridges now.
For more information about these two articles from London log onto www.selfridges.com